In 1964, Republican insurgents seized control of the party. They recognized that their views were not held by a majority of Americans—at least not yet. As Rick Perlstein wrote in “Before the Storm,” his fascinating history of the Barry Goldwater campaign, the Republican Party was taken over by “a little circle of political diehards whose every move was out of step with the times”—which did not bother them much at all. For their moment, they were political missionaries who came to introduce a nation raised on the New Deal to an alternative approach to governing. Goldwater embraced “extremism” in the fond hope that its time, if not his time, would come. Goldwater and his aides didn’t spend a lot of time worrying about “electability.” They didn’t expect to win, and, emphatically, they did not. Lyndon B. Johnson won sixty-one per cent of the popular vote, and carried forty-four states.
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