At an event in New York tomorrow, Apple will announce a set of tools that make it easier to publish interactive textbooks and other digital educational content, said two people with knowledge of the announcement, who requested anonymity because they weren’t authorized to speak publicly.
The plans, to be unveiled by Apple Internet software chief Eddy Cue, are aimed at broadening the educational materials available for the iPad, especially for students in kindergarten to 12th grade, the people said. By setting its sights on the $10 billion-a-year textbook industry, Apple is using the tablet to encourage students to shun costly tomes that weigh down backpacks in favor of less-expensive, interactive digital books that can be updated anywhere via the Web.
Still, just 2% of textbook sales were digital last year. That figure will grow not as kids become more comfortable with tablets, but as teachers become more comfortable with them.
Still, just 2% of textbook sales were digital last year. That figure will grow not as kids become more comfortable with tablets, but as teachers become more comfortable with them.
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